Last week, we launched a new case study showcasing our work with Slack.
Slack wants to change the way that modern teams communicate by bringing everything together in one place. It’s a product that makes working life simpler and happier, and we’re proud users over here at MetaLab. 

Last week, we launched a new case study showcasing our work with Slack.

Slack wants to change the way that modern teams communicate by bringing everything together in one place. It’s a product that makes working life simpler and happier, and we’re proud users over here at MetaLab. 

This is our creative director, Brandon. He has some choice words for the Dribbble community.

So what does it mean to be a UI designer? It means you understand the system and boundaries you’re working in, and you understand the context of a project and the user base it’s reaching. It means you understand when it’s ok to break convention. It means knowing that delighting people takes more than a pretty picture: it takes a story, it takes personality, and it takes empathy. Disregarding any or all of these things under the guise of “staying true to your style” isn’t courageous—it’s cheap. You’re not solving a problem, you’re doing production work.

This is our creative director, Brandon. He has some choice words for the Dribbble community.

So what does it mean to be a UI designer? It means you understand the system and boundaries you’re working in, and you understand the context of a project and the user base it’s reaching. It means you understand when it’s ok to break convention. It means knowing that delighting people takes more than a pretty picture: it takes a story, it takes personality, and it takes empathy. Disregarding any or all of these things under the guise of “staying true to your style” isn’t courageous—it’s cheap. You’re not solving a problem, you’re doing production work.

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