There’s a big difference between money and ideas. Money buys desks and pays salaries. Ideas buy you evangelical customers and set you apart from the crowd. We’ve built an amazing company around our ideas, and now we want to help others do the same. With our consulting work, we’ve helped hundreds of great companies build amazing products and services, but we’ve gotten big. Most small startups—the people we built our business around six years ago—can no longer afford us. Today, we’re changing that with Design Capital.

Design Capital is different from venture capital. It isn’t about money, it’s about execution and ideas. We see too many smart entrepreneurs obsessing over securing massive investments and primping their advisory board instead of executing. Tim O’Reilly puts it best: “You should regard money as fuel for what you really want to do, not as a goal in and of itself. Money is like gas in the car—you need to pay attention or you’ll end up on the side of the road—but a well-lived life is not a tour of gas stations.”

We want to give entrepreneurs rocket fuel for great ideas, help them excute better, and build profitable real-world businesses. We won’t be writing big checks or pimping our companies as acquisition targets, but instead using our wealth of experience and amazing team to provide our companies with the resources to build simple, useful, and profitable web-based software and services. This could mean design work, strategy, marketing, or development. Whatever the weak spot is, we’ll fill in the gap.

We won’t be making a lot of investments, probably only a couple per year. We’re looking for people with great ideas that are in it for the long haul, not serial entrepreneurs looking for a quick flip. If you think we’d work well together, we’d love to talk.

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